HorsesDaily.com and DressageDaily.com were both started January 1st, 1997, and just recently celebrated their 13th successful year as one of the biggest and most trusted sport horse publications in the U.S. Mary Phelps-Hathaway started the publication after the 1996 Olympic games, when the Internet became an integral tool across the world. Phelps-Hathaway had previously established Phelps Photos, her equine photography company, and had been at the Olympic games in ’96. Inspired by recording history through photography at the games, Phelps-Hathaway decided to start her own website where she could provide timely news for the Equestrian world. Today, both horsesdaily.com and dressagedaily.com are well-respected resources amongst a large high-end niche audience- competitive and passionate equestrians of all disciplines.
Mary Phelps-Hathaway and her husband JJ Hathaway travel all over the world covering horse shows, however, Phelps-Hathaway has many talented employees whom work for her from all over to contribute to her highly successful publication. The biggest competition for Horsesdaily and DressageDaily is dressage-news.com, and Dressage Today magazine, two publications with similar content for a similar niche audience. However, it is well known among true “horse people” that dressagedaily and horsesdaily are the best of the best. The reason is simple- dressagedaily.com has established what Phelps calls an “Inter-Structure” that benefits their clients and is a trusted source for the consumer. DressageDaily and HorsesDaily are considered to be e-commerce websites, advertising horses for sale, farms for sale, horse insurance, and recently having added a “shop horses daily” component with products for horse owners and lovers alike. Not only that, but DressageDaily is a trusted news source and is an entertaining way to get any equine information, whether it’s rider health, horse health, or who’s who in the Dressage world. Thus, the motto and philosophy of Dressage Daily is to benefit the client via “Inter-Structure”, provide timely and newsworthy news on all important equestrian events, and to provide a website that equestrians can trust to be their number one guide to everything “horsie.”
DressageDaily.com is still owned and run by Mary Phelps-Hathaway, who acts as the editor-in-chief and C.E.O. I am lucky enough to have her as my direct supervisor. She has a web designer and programmer who does a good amount of the backend work on the website such as writing html code and creating templates. She has several writers and reporter, and an official photographer. Thus, Mary holds the highest position in the company.
DressageDaily.com provides me with huge opportunities for advancement. Not only will I be helping to develop the Young Rider section of the site, but I will also be helping to develop the Rider Health section, and the Horse Health section. Thus, I will have the opportunity to write many articles and experience web management, including using all the skills it takes to be proficient to update and maintain a website. Also, I have already been offered to continue working for and writing for DressageDaily.com after my internship has come to a close.
Peace, love, & blogging
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